Case study
Namaa - CRM & Marketing Operations Platform
A multi-tenant CRM for marketing-led businesses - every enquiry captured, attributed to its campaign, routed and followed up on time.
Overview
Businesses that run paid campaigns across WhatsApp, Meta and Google often lose leads between the ad and the sales team. Namaa captures every enquiry, ties it to the campaign that produced it, routes it to the right person and escalates anything that is not followed up in time. It is being piloted with businesses in the travel and elevator industries.
Key features
- Divisions, branches, roles and per-tenant modules
- Enquiry pipelines with campaign attribution
- Round-robin lead routing and SLA escalation for late follow-ups
- Lead intake from webhooks, WhatsApp (WATI), Meta and Google lead forms
- Reporting, with Google Ads analytics on the roadmap
Tech stack
- TypeScript with NestJS on Fastify
- React single-page app built with Vite
- PostgreSQL with row-level security for tenant isolation, Drizzle ORM
- Clerk authentication and Graphile Worker background jobs
- Docker Compose with Caddy on Linux
Status
In active development with pilot customers. Interested in early access? Get in touch.